Pure Scot’s $100k for 100 Reefs

fundraiser, citizen science
Worldwide
Pure Scot
Pure Scot in support of Citizens of the Great Barrier Reef
Pure Scot’s $100k for 100 Reefs
Donations goal: $100,000
$10.9k8 Donations
Next milestone: $50k

120 days to go

Ends Wed 30 Jun 2021, 11:59 pm GBRT
(Great Barrier Reef Time)

  • We can cover

    8.4km²

    of reef survey area

    Our 100 prioritised reefs cover an area of nearly 715km²

  • We can reach

    32 reefs

    from across the GBR

    By prioritising reefs based on accessibility and value we can reach more sooner

  • Together we have raised

    10 %

    of our donations goal

    We're aiming for $100,000 to help us reach 100 reefs

Pure Scot
Pure Scot
Bladnoch, Scotland

The team at Pure Scot Scotch Whisky have one simple aim: to raise $100k to survey 100 reefs across the Great Barrier Reef!

Spanning 2,300km in length and comprising more than 3,000 individual reefs, the Great Barrier Reef is one of the world’s most incredible natural icons.

But like so much of the natural world, the Reef is under increasing stress from climate change and other human-made threats like marine pollution and water quality. Yet given its immense size, the actual status of much of the Great Barrier Reef remains unknown. In the last decade less than 10% has been surveyed in detail and as much as 40% has never been surveyed at all.

To help protect the Great Barrier Reef for future generations, scientists need as much data about this vast and remote ecosystem as possible.

We've partnered with Citizens of the Great Barrier Reef to raise $100k for 100 reefs!

00:00
Great Reef Census expedition with Dave Rastovich on Spirit of Freedom
Film: Grumpy Turtle Creative / Good Shout

Pure Scot's $100k for 100 reefs campaign

Pure Scot Scotch Whisky is dedicated to taking care of our planet. As a member of 1% for the Planet, they are committed to donating part of every sale to environmental initiatives working to protect our land and oceans.

As the only Australian-owned Scotch, Pure Scot is passionate about environmental matters close to home which is why this year they are supporting conservation organisation Citizens of the Great Barrier Reef. The mission is simple: raise an additional $100k to support the surveying of 100 reefs as part of their Great Reef Census project.

Yes we can!

Studies show that If everyone recycled one aluminium can, 295 million new aluminium cans could be made. Pure Scot created their new canned cocktails with this fact in mind. Through container deposit centres in participating states around Australia, we can collectively donate the 10c from any recyclable container to Citizens of the Great Barrier Reef, helping to reach our goal of raising $100k for 100 reefs to support research and conservation of this iconic ecosystem.

Visit PureScot.com for more information.

Dave Rastovich, surf legend and Pure Scot Ambassador
Growing up as a water person on the East coast of Australia the Reef has always been a place of mystery and wonder. Now, with the Great Reef Census, we can take an intricate look at the health and state of one of the world's greatest expressions of life and participate in a community-led effort to better know and protect the Reef.
Dave Rastovich, surf legend and Pure Scot Ambassador

Great! How Can I Get Involved?

  1. Find your nearest Container Deposit Scheme – donate 10c to the 100 reefs campaign for every eligible container you return
  2. Scan the charity barcode – your refund amount will be donated directly to Citizens of the Great Barrier Reef. If you're in QLD or WA, scan or download your barcode here. If you're in NSW, download your barcode here.
  3. Or, make a donation – if you're not in one of the States listed above, or you want to make an ever bigger contribution, you can donate to the 100 Reefs campaign through this page!
Diver taking part in the Great Reef Census @ Milln Reef, October 2020Image: Citizens of the Great Barrier Reef / Gabriel Guzman
Diver taking part in the Great Reef Census @ Milln Reef, October 2020
Image: Citizens of the Great Barrier Reef / Gabriel Guzman

A world-first citizen science effort to survey the Great Barrier Reef

The Great Reef Census is an innovative, people-powered project to survey the Great Barrier Reef, filling critical knowledge gaps to support reef research and management.

In late 2020 we successfully surveyed over 130 priority reefs by mobilising the entire reef community, from dive and tourism boats to research vessels, fishing charters and beyond, to assemble a makeshift survey fleet capable of reaching a larger area of the Reef than ever before.

From 16 February 2021, we’re calling on people from across the world to log-on and help us analyse some of the 13,000 images captured from across the Great Barrier Reef!

Learn more at greatreefcensus.org

We've raised $10,870 so far. To scale-up our efforts in 2021, we need $100,000 to help us reach an additional 100 reefs for the Great Reef Census. Reaching these reefs will fill critical knowledge gaps, supporting reef research and conservation.

With more support we can have a bigger impact

$10.9kraised
$5,000raised
$10kraised
$50kraised
$100kraised
  • We can cover

    8.4km²

    of reef survey area

    Our 100 prioritised reefs cover an area of nearly 715km²

  • We can reach

    32 reefs

    from across the GBR

    By prioritising reefs based on accessibility and value we can reach more sooner

  • Together we have raised

    10 %

    of our donations goal

    We're aiming for $100,000 to help us reach 100 reefs

Discover all the actions you could take part in

Join other Citizens and take part.