The team at Pure Scot Scotch Whisky have one simple aim: to raise $100k to survey 100 reefs across the Great Barrier Reef!
Spanning 2,300km in length and comprising more than 3,000 individual reefs, the Great Barrier Reef is one of the world’s most incredible natural icons.
But like so much of the natural world, the Reef is under increasing stress from climate change and other human-made threats like marine pollution and water quality. Yet given its immense size, the actual status of much of the Great Barrier Reef remains unknown. In the last decade less than 10% has been surveyed in detail and as much as 40% has never been surveyed at all.
To help protect the Great Barrier Reef for future generations, scientists need as much data about this vast and remote ecosystem as possible.